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Pay-per-click (PPC) marketing consists of placing sponsored ads usually on the right margin of the search engine results page (SERP). These ads are charged to the advertiser on a per click basis. Advertisers bid for high rankings and pay more per click than the lower ranked ads. Click charges can vary from $.05 to $5.00 per click depending on the demand of the keyword.
Pay-per-Click advertising allows you to control your marketing budget by setting daily limits on your spend thus according greater control and targeting with your spend.
Questions to consider:
- Do you need to drive qualified traffic to your site immediately?
- Do you need to have a controlled daily or monthly budget?
- Would you like to receive monthly reporting on the top keywords that drive traffic to your site?
Greenwich Media can help you understand how pay-per-click marketing works and how it can help your business increase targeted traffic to your Website.
Click Here to schedule a meeting with David to review your Web site and Pay-per-Click strategy.
Setting up a Pay-per-Click Campaign:
The following tasks must be completed to run a PPC campaign on a search engine:
- Keyword Research
- Ad copy development
- Search Engine selection
- Budget determination
- Campaign Setup
- Tracking and Monitoring
- ROI reporting
Why use Pay per Click (PPC) Marketing?
PPC marketing affords the following benefits:
- PPC advertising allows a business to quickly increase its exposure to a targeted user audience searching for specific keyword term.
- PPC advertising is cost effective is easy to track ROI. You know exactly how much you are paying per click.
Click Here to schedule a meeting with David to review your Web site and Pay-per-Click strategy.
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